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PHARMATIVE Care Team
⁣At the CES 2018 conference in Las Vegas, Artificial Intelligence Trends Are Reshaping How We Work | inTech @Pharmative
Seventy-two percent of business leaders believe that Artificial Intelligence (AI) will soon become essential to running a business. From machine learning to natural language chatbots to predictive analytics, there are lots of 2018 AI trends to get excited about. If you've been standing on the sidelines, it may just be time to dive into the possibilities that AI offers to businesses of any size. From the CES 2018 convention in Las Vegas, let's explore four ways AI will transform the way business gets things done in 2018 including healthcare.
1) Natural Language is HERE
The endless phone menus confuse and frustrate many people including myself. They feel like they're caught in a endless sea of corporate nightmare red tape. It's impersonal and it certainly doesn't suggest that these companies care about people. Customers have been vocal about their disdain for phone decision trees. They've endlessly pounded at "0" just to escape the loop. But up until now, you needed these phone menus. In no other way could you keep customer care costs low while meeting customer demand. These demands, more and more, are for real-time 24/7 solutions that no business can live up to without technology assistance.
“Natural language” functionality is poised to close the gap between what you want to do for your customers and what you're able to do. The problem has always been that computers only understand specific, programmed commands. Add an unfamiliar accent or an extra word, now something that seems so simple to humans becomes completely unrecognizable. Throw in a figure of speech and you can "forget about it". But through machine learning, chatbots are getting smarter. They're beginning to recognize those little nuances that define human language. They're better able to put 2 plus 2 together. They have a broader understanding of context. Through it, they can understand and carry on more meaningful conversations. This conversation doesn't leave the customer feeling like your business has abandoned humanity. You show that you put customers before your bottom line. Rather, it promotes a positive customer experience. It makes them feel valued, respected and loyal. Very soon, it may be completely unclear whether they're speaking to a human or a robot; this thought may make some people feel uneasy. But natural language is quickly proving that AI can meet customer needs. Customers are discovering how quickly and competently AI can resolve issues. As they do, the technology becomes a fixture in their lives like “Hey Google…” or “Alexa, what’s the weather for tomorrow?”
2) Bots Get Emotional
Some 2018 AI trends have been the plot of endless science fiction shows and movies -- like this one. The AI technology struggles with the complexities of human emotion. It acts in a manner that seems cold and uncaring where a human would show empathy. It's this empathy that sets us apart from machines -- or so people think.
Modern AI technologies can better identify the emotion of the human. They can tell when someone is becoming frustrated or expressing apprehension; they can then adjust their strategies to put the customer at ease.
3) You Get Big Data Too
Big data has ruled every industry over the past several years. The amount of information that businesses have been able to collect, aggregate and act upon has been staggering. It's completely transformed how businesses anticipate customer need. It allows them to take the right action at the right time to meet an objective. In many arenas, like sales and marketing, businesses who haven't leveraged big data found themselves unable to compete. But there's a catch. Many businesses are able to collect tons of data. However, unless you can quickly make sense of this data in order to respond, it's useless.
These kinds of predictive analytics software have been highly cost prohibitive. They've left many businesses sitting on a goldmine without a pickaxe. Small- and medium-sized businesses who couldn't fork out millions were left out in the cold. This changes in 2018, for example, big data analytics systems and software become much more affordable. More businesses will have access to the SaaS (Software as a service) analytical tools they need to stay relevant.
4) Ethical Debates get Heated
If AI makes a mistake and someone is hurt, who is liable in the court of law? Will the AI technology stand trial? This may seem like the plot to some movie set 200 years into the future. But this is just one ethical question that societies around the world are having to ask themselves right now.
If the AI stands trial, is it entitled to some kind of due process? If it is convicted of murder, is the "death penalty" on the table? These questions may still seem ludicrous to you today, however, 2018 AI trends will quickly convince you that these and many other ethical questions are worth a discussion(s).
In summary, 2018 AI trends will pave the path toward a more seamless customer experience. They allow you to answer questions and guide visitors through the buyer's journey in real time. They will help you to anticipate and respond to consumer need. Soon you will be talking to an AI app telling your symptoms and / or complaints while you’re traveling to the clinic visit. The AI bot will prioritize the urgency of your visit to be seen by your medical team. “Hello, Alexa I’m not feeling well” Alexa replies: “[First name], tell me your symptoms.”
What 2018 AI trends do you see emerging in your industry?
Source: https://www.cnet.com/ces/
Tags: #AI #CES2018 #inTech #Healthcare @Pharmative
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