6 years ago
Richard Meyer
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⁣Pharma websites still missing the target
Posted on February 28, 2018
KEY TAKEAWAY: Pharma product websites, according to the latest qualitative research, are still not providing people with the information that drives them into their doctor’s office to ask for a prescription.
The last two weeks I have been actively engaged conducting some qualitative research for a new client. With focus groups in four cities I hoped to learn when people might go to a pharma website after being exposed to a DTC commercial and if, once they got there, the information was enough to convince them to ask their doctor for/about the product. What I heard ...
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Dr J Partyka Said
PHARMATIVE Care Team Said
Richard Meyer
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⁣Need proof that pharma doesn’t give a damn about patients or employees? Consider the following:
1ne: Allergan is letting go more than 1,000 staffers across its commercial team and other areas, it said in a Wednesday financial filing. It’s also axing about 400 jobs that aren’t currently filled, for a total job-cutting toll of 1,400.
2wo: Drug and device makers accounted for more than $900 million of $3.7 billion in settlements and judgments from civil cases involving fraud and false claims against the government in the fiscal year ending Sept. 30, 2017 .
3hree: A handful of drug companies rang in 2018 with price hikes that easily surpass ...
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Richard Meyer
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⁣Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” Steve Jobs said this and right now pharma could use a lot of rebels.
While being interviewed ...
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Dr J Partyka Said